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The Arts market project


After sector consultation identified a need for more local, professional development opportunities for arts practitioners in Tasmania’s north-west, arts@work has come up with a sustainable and practical solution.

The Arts market project, currently in pilot mode, addresses the disproportion between the high number of arts practitioners in the north-west and the lack of quality commercial retail opportunities. Aimed at art, craft and design practitioners producing high-quality, design-led products, the Arts Market Project capitalises on the growing, national trend for design markets and provides invaluable commercial opportunities for artists.

Facilitated in two stages by arts@work Program Officer, Joanna Gair, the Arts market project comprises a two-day workshop and a design market.

For those artists who do not have the commercial resources, skills or access to infrastructure to sell their work, the Arts market workshops provide a supportive and structured introduction to the design market industry, with a focus on marketing and profitability.

The second component of the project is the market itself, which will be hosted at Burnie’s Maker’s Workshops to coincide with two international cruise ship visits – Monday 22 November 2010 and Wednesday 23 February 2011.

Equipped with the practical knowledge and skills acquired in the workshops, participants are given the opportunity to display their wares at the markets, enabling increased professional confidence and brand exposure.

The Arts market project draws on the research conducted in the Australian Design Unit’s project To Market, To Market, which investigates the rise of design markets in Australia.

The Arts market project offers an opportunity for artists based in the north-west to engage in a functional, practical and profitable experience that ultimately assists in getting their product, and in turn their name, out into the commercial realm. While Hobart and Launceston have made significant headway in terms of embracing the design market trend, Burnie remains somewhat reliant upon traditional farmers' markets, as well as the generic and imported souvenir trade.

The Arts market project aims to embrace high-quality products with local provenance, made with due consideration for the environment. Addressing a significant gap, this project will assist with the development od a strong regional identity a nd industry profile.

For more information and to register your interest for future Arts market workshops, contact Program Officer, Joanna Gair on (03) 6431 6285 or email: joanna.gair@artsatwork.com.au